Sportradar and the NHL have expanded their 2015 partnership with a milestone ten-year strategic agreement. [Image: Shutterstock.com]Deal expands on a seven-year relationshipSportradar and the National Hockey League (NHL) have entered into a milestone ten-year global partnership.The Switzerland-based sports data and content company took to Twitter on June 29 to share news of its strategic, multi-faceted tie-up with the NHL:? Sportradar and the @NHL have announced a 10-year global partnership, naming Sportradar the Official Betting Data Rights, Official Betting Streaming Rights and Official Media Data Rights Partn taobao online Best Online Casino er of the NHL, as well as an Official Integrity Partner of the NHL.Full Story ⬇️— Sportradar (@Sportradar) June 29, 2021Sportradar becomes the official partner of the NHL for betting data rights, media data rights, and betting streaming rights. The taobao soccer agreement also makes Sportradar an NHL official integrity partner.The clutch of new official rights deals bolsters Sportradar’s official global data distributor agreement with the NHL, which has been in place since 2015. According to an official Sportradar news release, it will also continue as an NHL official integrity services provider, which involves using a fraud detection go188 system to monitor global gaming activity and trends.Strategic expansion of the NHL’s reachTuesday’s partnership upgrade underlines the NHL’s recognition of the importance of increasing its fan engagement. The sports data giant’s news release highlights this strategic gambit, stating that its technology solutions will leverage expanded NHL reach and give fans “deeper access and enhanced insights into the game.”NHL’s recognition of the importance of increasing its fan engagementUnder its new rights aegis, Sportradar will distribute NHL-sanctioned data and statistics to global third-party media, technology, and sports wagering firms. This also includes disseminating real-time data from the NHL’s new puck and player tracking technology.While the June 29 news release referred to the NHL’s “new” puck and player tracking technology, it remains to be seen if any of the glitches seen in its much-vaunted debut at the start of the 2021 NHL season are history. Just si taobao against taobao correct score x days after introducing the SMT-developed microchipped pucks, the NHL pulled them from league games. According to ESPN, an NHL player said the pucks were “terrible” and “don’t slide”, adding he wasn’t the only player to hold the opinion.NHL Commissioner Gary Bettman underpinned the capabilities Sportradar has to help the league to place stats, insight, and video content in front of tech-savvy fans who “constantly crave new and compelling ways to engage with our sport.” Bettman added that the global scale India Football Predictions Site of Sportradar’s offerin mobilebet365 online casino India gs will give fans, media, and sports wagering firms a “greater depth of data and a more immersive experience with the game.”The June 29 deal also allows Sportradar to provide live streams of NHL games to sports betting operators’ digital platforms.Alliance eyeing world expansionSportradar’s news release added that the pair will be working together to forge sports wagering partnerships outside of North America. In this context, Sportradar referenced its ad:s data-powered marketing solution, which played a role in the NHL’s recent sports betting deal with the Czech Republic sportsbook Tipsport, the league’s first-ever European betting partner.Sportradar Global CEO Carsten Koerl said his firm looked forward to the expanded continuation of the near-seven-year partnership with the NHL. He added that the new deal illustrated the capabilities of his firm’s “global, multi-vertical, wide-ranging” technology solutions and its utilization of data to create “engaging, personalized experiences for our partners and customers.”Sportradar’s expanded NHL deal gives the Swiss brand more joy this year following its multi-year US deal with Churchill Downs Incorporated’s online sports betting arm Twinspires. Sportradar is bouncing back from a blow it received on April 1 when the National Football League ditched it for London-based rival Genius Sports.