Fox Corporation is reportedly threatening to stop all FanDuel ads on Fox Sports amid an ongoing dispute with Flutter Entertainment over the purchase of an equity stake in FanDuel. [Image: Shutterstock.com]A potential escalationFox Sports is reportedly ready to introduce a ban on all FanDuel ads as a result of an ongoing dispute between its parent company and the sportsbook’s majority owner, Flutter Entertainment. Fox Corporation filed l India Football Predictions Site egal action against Flutter last week over the pricing o taobao online Best Online Casino f its option to buy a stake in FanDuel. The Sunday Telegraph has since reported that the second-largest US sports television network, Fox Sports, is now threatening to remove any mention of FanDuel from its broadcasts.Fox Corporation filed legal action against Flutter last weekAdvertising plays a key role in helping sports betting operators spread the word about their offerings in the burgeoning US market. If Fox were to decide to go ahead and take all FanDuel ads off its airwaves, it would result in a significant escalation of the current dispute. ESPN is the only US sports media company that is bigger than Fox Sports, with the latter promoting Fan go188 Duel odds through many of its popular programs.Disagreement over pricingFox began legal action in New York against Flutter over the option to buy 18.6% of FanDuel in July 2021. Fox maintains it can acquire the sportsbook share at the same price valuation that saw Flutter buy a 37.2% FanDuel stake from FastBall last December. Flutter paid $4.18bn for this equity in a deal that valued FanDuel at $11.2bn. Based on the same valuation, Fox expects to pay about $2.09bn for an 18 mobilebet365 online casino India .6% stake.Flutter argues that Fox has to pay the “fair market value” at the time of exercising the option in July. The gambling group accused Fox of aiming for a “windfall” by getting the s taobao against taobao correct score take at a discount, and it plans to “vigorously” defend its position. Flutter clearly believes that FanDuel is now worth a lot more than it was at the time of the December deal. One of FanDuel’s main competitors is DraftKings, which has a current market capitalization of $23bn.Flutter Entertainment CEO Peter Jackson said of the disagreement: “We gave Fox the option to acquire a stake in the business in July 2021 at fair market value, and we continue to provide them with that option, and we will be in dialogue with them to see whether they’re interested in pursuing it or not.”Fox will reportedly focus its efforts on promoting Fox Bet instead of FanDuelThe Sunday Telegraph reported that an insider said that Fox would prefer to resolve the dispute. Both parties are to enter ar taobao soccer bitration proceedings in an attempt to rectify the disagreement. If they fail to reach a satisfactory solution, Fox will reportedly focus its efforts on promoting Fox Bet instead of FanDuel. Fox Bet is a partnership between The Stars Group and Fox Corporation.The Fox-Flutter relationshipFox and Flutter Entertainment’s relationship dates back a couple of years. In May 2019, Fox acquired a 4.99% stake in The Stars Group for $236m, also getting the option to buy 50% of the operator’s US business. This 25-year agreement led to the creation of Fox Bet. The Stars Group merged with Flutter in May 2020. Following the merger, Fox had a 2.6% stake in Flutter, as well as getting the option to buy an 18.6% stake in FanDuel.Shortly after the ending of the federal ban on sports betting in the US in May 2018, Flutter had bought a majority position in FanDuel. It recognized the strength of the FanDuel brand in the US through its daily fantasy sports offering. The original purchase gave Flutter the option to increase its stake over time.In December 2020, Flutter increased its FanDuel ownership to 95% after buying a 37.2% stake from FastBall. US Best Online Casino company Boyd Gaming currently owns 5% of FanDuel. Reports have been circulating in recent weeks that Flutter is considering a spin-off and IPO for FanDuel.